![]() Google is blocked in China but it’s also not a popular search engine in the country anyway. ![]() Only after having set up a website, a company can start the implementation of an SEO strategy. The initial phase of this strategy must always include the creation of a Chinese website, which has to be adapted to Chinese taste and expectations (in general are very high). So, once a company has checked all the above-mentioned aspects can start to consider developing a digital strategy tailored for the Chinese market. It is also important to check out the activities of your competitors in order to avoid bad surprises. Many factors have to be taken seriously: the language, the political economy, the customs, and the culture all need to be well understood by foreign businessmen before investing important resources in China. It is indeed crucial that companies learn cultural and social aspects before entering the complicated Chinese market. Another element companies have to take into consideration is internet censorship. Western businesses in China must localizeĬhina is well known for its numerous population and the complexity of its culture and language, which is one of the most difficult in the world. In short, don’t ditch Baid SEO from your marketing strategy in China because chances are consumers will find you through a Baidu Search rather than on Douyin Hot Page. Baidu is more than ever the place to get information. One could think that the popularity of social media & live streaming with Millenials & Z has made Baidu and Baidu SEO obsolete but these data are showing us this is not the case, in fact, quite the contrary. The main takeaway from those data is that the biggest consumer segment is changing: Millennials now have more purchasing power, they are willing to buy more expensive items but they are also buying smarter.
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